Lyric Theatre, Belfast – Pitch to rebrand

The Lyric theatre in Belfast was changing premises and wanted a new brandmark. Their aim was to attract a wider audience and be more inclusive. They wished to be perceived as a theatre that is accessible to everyone and inclusive.

Manor Mills – various

To inject some visual excitement into this small shopping centre’s Valentine’s promotion, a typographical creative was produced. This campaign set about reinforcing customer loyalty to the Manor Mills shopping centre; without being to clichéd with colour schemes. Outdoor advertising spaces

Mahon Point old style visuals

I have been the brand guardian of Mahon Point for three and a half years. I wrote the brand guidelines for the previous style which lasted three years. This style was based on simple silhouettes, strong colours and gradients, patterns.

Jervis shopping centre – Fashion Movement

Jervis shopping centre attracts a young adult, fashion conscious shopper. In August and September it hosts a fashion campaign involving ‘live mannequins’, jeans fitting service and catwalk fashion shows. The campaign was called The Fashion Movement. To visually communicate the